Why subscribe? I used to just keep checking my favorite blogs to see when they were updated. It was time consuming and often there were no updates. Now that I'm using Google Reader, I can just log into that account and all of the blogs I'm subscribed to are there, showing their updates. If there's a post I really liked and want to refer back to, I can mark it ("star" it) and I'm able to find it again. It also helps with the stats for my favorite blogs - they can show advertisers or companies with giveaways what the regular traffic is for their blog.
Do you use a blog reader? Why do you subscribe (or not) to your favorite blogs?
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